Pine Lake Consulting empowers healthcare organizations with forward-thinking digital strategy, modern marketing operations, and flexible staffing that scales with your needs.
We blend strategic consulting, modern operations, and scalable digital execution to help healthcare teams move faster and operate smarter.
Build future-ready digital solutions backed by deep healthcare experience and channel expertise.
Design and optimize workflows that keep campaigns moving and teams aligned.
Navigate complex healthcare ESPs, DSPs, and SSPs with confidence.
Plug in vetted digital talent when and where you need it.
We partner with teams across the healthcare ecosystem, from established brands to fast-moving innovators.
Experience across brand, agency, and health-tech environments means we understand how work really gets done—across functions, vendors, and channels.
Simple, flexible engagement models designed around your timelines, structure, and resourcing reality.
We start by clarifying the problem, desired outcomes, and constraints—then define success metrics together.
We shape a right-sized engagement model—project, hourly, or hybrid—with clear roles and working rhythms.
We plug in alongside your team to build, launch, and optimize—adjusting scope as priorities evolve.
We combine strategic consulting and hands-on execution in a single partner—purpose-built for healthcare.
We understand the regulatory, operational, and channel nuances that define healthcare marketing. Our team brings experience from agencies, pharma, med-comms, and health-tech, giving us the range to support both enterprise-scale programs and early-stage innovation.
We’re equally comfortable in executive strategy sessions and day-to-day execution stand-ups.
We design digital ecosystems that evolve as channels, regulations, and technologies shift.
Project-based, hourly, and long-term support options built around your operational reality.
We don’t just hand over slides—we help launch, refine, and scale what we design together.
Pine Lake Consulting is led by healthcare-experienced digital practitioners who balance vision with execution.
With over 15 years in healthcare, Ian specializes in digital product development, marketing operations, and multi-channel strategy across pharma, agencies, and health-tech startups.
With over 25 years experience spanning agency, publisher, and healthcare marketing environments, Laurie partners closely with clients to translate complex needs into clear, executable plans. She is known for her collaborative approach and focus on building long-term, trusted client relationships.
Whether you’re launching a new digital initiative, modernizing your marketing operations, or scaling your team, we’d love to learn more and explore how we can help.
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